For journalists, producers, podcasters, and event organizers. Everything you need on one page.
One-line
Keith Bilous is the founder of MiTL Studio and creator of Mornings in the Lab, the daily live morning show now past 3,000 consecutive episodes.
Elevator
Keith Bilous built ICUC — the global social-media moderation company — from zero to 400 employees serving Coca-Cola, Disney, Netflix, Mastercard, and Toyota. He sold it for $50 million and was named to The Globe and Mail's Top 40 Under 40. Then he got fired from his own company. He rebuilt around a single thesis: influence is measured in live conversations, not follower counts. That thesis became Mornings in the Lab — the longest-running daily live morning show on YouTube, now 3,000+ episodes deep — and MiTL Studio, the format-design company building the MiTL Network of live show hosts and the ConversationOS platform under it.
Full boilerplate — About MiTL Studio
MiTL Studio is a Canadian live-media studio that designs and operates daily live shows built natively for YouTube and streaming. Founded in 2023 by Keith Bilous, the studio operates Mornings in the Lab — the longest-running daily live morning show on YouTube — and develops branded live programming using its proprietary ConversationOS production system. Based in Headingley, Manitoba.
Full boilerplate — About Keith Bilous
Keith Bilous is the founder of MiTL Studio and host of Mornings in the Lab. He previously founded ICUC, the global social-media moderation company acquired for $50 million, where he led 400 employees serving clients including Coca-Cola, Disney, Netflix, and Mastercard. He was named to The Globe and Mail's Top 40 Under 40. He writes Format Notes, an essay series on live-media format design.
The show — Mornings in the Lab
- 3,000+ consecutive daily live episodes
- Live weekdays at 8:00 AM ET on YouTube and LinkedIn Live
- Multi-platform — YouTube, Apple Podcasts, LinkedIn, X, Instagram, Twitch, Facebook
- Founded 2023 · Headingley, Manitoba
- Watch live at mornings.live
The network — MiTL Network
Currently recruiting the 2026 Founding Class: 100 hosts, 100 shows, then waitlist. Network shopfront at mornings.network. The first show outside Mornings in the Lab is Morning Rounds with Dr. Jared Bullard — live weekly.
The engine — ConversationOS
The AI production system under the studio. Front doors: Show Engine (the six-phase blueprint) and Guest Engine (guest booking + interview engine). Platform at conversationos.live.
Read the thesis
The Morning Daypart Has Moved to YouTube — the full strategic argument behind Mornings in the Lab and MiTL Studio, with all data sources and methodology.
Media contact
Keith Bilous
Founder, MiTL Studio
keith@bapl.ai
Headingley, Manitoba, Canada
Booking Keith
- Podcast interviews: reply to keith@bapl.ai — Keith records live in-studio and travels for premium bookings.
- Keynotes and advisory: post-exit identity, live media, conversation-driven influence, format design.
- Guest on Mornings in the Lab: guest bookings run through the show team — apply at guestengine.live.
Assets
Headshots, sizzle reel, logo files, and screen captures available on request — email keith@bapl.ai with the outlet name and deadline.