Builder. Broadcaster. Format Designer.
Keith Bilous
Built and sold a company for $50 million. Led 400 people. Got fired. Now building the morning.
A vertically integrated format-design studio. The show is the surface. The studio is the operation. The engine is the infrastructure.
The public face. Daily LIVE format, the network, and the real-time map.
What we sell to operators. The holding company, the manifesto, the daily content engine, and the productized show-in-a-box.
MiTL Studio
Format design and production company. Architecture, daily operations, accountability systems at scale.
mitl.studio →This Is MiTL
The manifesto. Why we build LIVE format infrastructure and what it stands for.
thisis.mitl.studio →The Universe
The daily content engine. City Morning Wires, hyperlocal takes, the studio's highest-traffic property.
universe.mitl.studio →Own The Morning
The productized show-in-a-box. Everything an operator needs to launch a morning format of their own.
ownthemorning.live →The AI and tech infrastructure under the studio. Conversation, character, guests, news.
ConversationOS
The AI conversation platform behind the format. The engine powering everything else in the stack.
conversationos.live →Character Engine
Productized character IP creation and marketplace. Hosts, co-hosts, correspondents — designed and deployed.
characterengine.live →GuestEngine
Guest discovery and matching for LIVE formats. The vertical layer connecting shows to the right voices.
guestengine.live →MiTL News
The newsroom. Daily reporting that feeds the format and the network.
mitl.news →Essays on format design, live media infrastructure, and building the morning.
Your Hustle Is Often Just Fear Wearing a Hoodie
Not all hustle is noble. Sometimes the grind is just fear with better branding, and the real work is stopping long enough to tell the truth.
Read →Format Note 128I Can’t Keep Carrying CEOs Who Refuse to Learn the Future
AI is no longer a side project leaders can delegate away. The future now belongs to CEOs willing to become beginners again before their companies are forced to work around them.
Read →Format Note 127People Don’t Have Attention Problems. They Have Sobriety Problems.
The modern attention crisis is not just distraction. It is stimulation dependency, and the first act of reclaiming your life is learning to start the day before the machine starts you.
Read →